Donate ->

Help Santa visit every child this Christmas

Over 170,000 children are living in poverty and as the cost-of-living crisis worsens, many families are struggling more than ever before. Thousands of children will wake up on Christmas morning without presents, or even food. This year, you can be the reason they unwrap joy instead.

For 13 years we've been helping Santa visit families in need, and so far, have provided 110,860 children with the magic of Christmas.

Christmas Joy Store

Every year, we bring joy to thousands of children and families across Aotearoa, including through our Christmas Joy Store.

The Christmas Joy Store is New Zealand’s first social toy store that provides the gift of kindness and the dignity of choice. The Joy Store invites referred parents and caregivers to choose gifts and food for their children they know they'll love, off the shelves, shopping for free.

Beyond the Joy Store and social supermarket, Te Mākete Harikoa, we provide food boxes for families and deliver toys to thousands of children across New Zealand. Check out how you can get involved below!

HOW YOU CAN HELP

DONATE

Donate $20 and we’ll give a brand new toy to a child in need to open on Christmas morning. Or, donate $100 and we'll provide a family with food and a present for each child. Each food box or shop in our social supermarket includes pantry staples, fresh produce, protein, desserts and treats.

Donate ->

COLLECT TOYS

Set up a Christmas tree, or a festively decorated collection box, at your workplace, school or club, and invite your community to gift new, unwrapped toys.
We'll then get your toys into the hands of kids in your local area who need them most.
‍

Register ->

RUN A FUNDRAISER

Set up a fundraising page so your friends, family, workmates or community can donate to, wherever they are located. We'll then purchase toys and food on your behalf and deliver Christmas magic to families in need, all across New Zealand.
‍

Sign up ->

DROP OFF TOYS AT MITRE 10

Drop new, unwrapped toys to your local Mitre 10 toy collection between 4th November and 13th December and we'll deliver them to local kids in need. ‍
More info ->
Useful info to help you deliver joy this christmas
Fundraising Tips ->Posters & Social Media Tiles->Download the Toolkit ->Christmas Impact Report 2025 ->
Thank you to our Christmas Partners who help to make the magic happen!