Wear Kindness is back for 2026, and we’ve asked eight designers and artists from across Aotearoa to share what kindness means to them.

Together, they created eight limited-edition tees, crafted from 100% combed cotton using environmentally friendly, water-based ink.

Designed by Twenty Seven Names, Waiapu Road, Hine, Vince Ropitini, Otis Frizzel, Ema Frost, plus we’re bringing back Juliette Hogan and Kiri Nathan from previous campaigns.

Tees are available on pre-order now until 2nd November, with every one sold helping bring joy to families at Christmas who would otherwise go without.

Twenty Seven Names

In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).

JULIETTE HOGAN

In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).

Waiapu Road

In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).

HINE

In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).

KIRI NATHAN

In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).

Obsolescence by Vince Ropitini

In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).

Otis Frizzel

In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).

Ema Frost

In 2024, we collaborated with five leading artists and designers from around Aotearoa to create five limited-edition tees. Each design was a unique expression of kindness, crafted by Juliette Hogan, FLOX, Ruby Jones, LucidLuca, and Kiri Nathan (whose design was so popular, we had to bring it back for a second year!).