IT TAKES 
ALL OF US

The PJ Project starts 1st May! Register your collection now

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Get cosy for the cause and join NATIONAL PJ DAY - FRIDAY 12th June

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Kindness is our currency, Aotearoa is our home

The Kindness Collective is a nationwide charity that connects children and families with the things they need (from everyday essentials to moments of joy).

KC supports thousands of people living in poverty every year through five nationwide programmes. The Collective aims to promote a kinder New Zealand, tackling inequity from the ground up, creating long term, positive social impacts where everyone has the chance to?

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Support families in need

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JOY STORE IN ACTION

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The PJ Project is back!

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OUR IMPACT           

Our vision is to build a culture of kindness, free from poverty, where every family can thrive. Through our nationwide programmes, we provide essentials, moments of joy, care and connection to thousands of Kiwi families living in hardship every year.

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130,000

People supported each year

76,000

People fed last year 

78,270

Pairs of pyjamas delivered

85,897

Kids provided with Christmas

98

cities and towns

287

Community Partners

6

Rangatahi supported into work and homes

10,000

Wrap-around support provided for 10,000 families each year

8,000

Volunteer hours each year

53

Build Projects completed

32,000

Kindness Cup kids

455

Events & Experiences