“You read it and you think of the optimism that a child has, the innocence, the hopefulness and the understanding that being kind is one of the most important things to be.”
Juliette asked her five-year-old daughter Daisie to write some words, and loved the way she wrote ‘kind’. “My hope for my girls is that they grow up being kind. Kind to themselves, to each other, to their friends, to their community and to people they do not even know. It’s my role as a parent to teach them kindness & kindness is what this world needs more of".
JULIETTE HOGAN | DESIGNER
Since opening her first store in Ponsonby in 2007, Juliette Hogan has become one of New Zealand’s most successful boutique designers, with five stores and multiple stockists throughout the country. She lives with her husband Dion and daughters Myra & Daisie in Mt Albert.
“Kindness to me means an open heart, so my thoughts went straight to one of my signature forms when creating this artwork. Two iconic Kōtare from Aotearoa cross beaks as a sign of unity while nestling themselves amongst a garland of Pōhutukawa, Puawananga and lush greenery.”
Flox’s piece draws on our native iconography and pays homage to our solidarity as a nation, bringing us together and highlighting our collective energy and kiwi kindness.
FLOX | ARTIST
One of New Zealand’s most recognised contemporary artists, FLOX specialises in aerosol and stencil art. Her trademark native birds, ferns and flowers have been celebrating and bringing colour to Aotearoa’s natural world since 2003. She gives voice to local narratives and reflects on environmental issues, often in collaboration with the community.
“It had me thinking about the different hearts we’re all carrying within us every day - the full hearts, the curious hearts, the aching hearts, the messy hearts, the doing-their-best hearts.”
Ruby’s idea for the design came from a quote; ‘Treat everyone you meet as though they have a broken heart.’ “I wanted this design to be a reminder to treat everyone with the utmost kindness at all times because we never know the full extent of what someone’s heart has been, or may be currently going through. Our kindness for others must come without prompts, without conditions, without borders."
RUBY JONES | ILLUSTRATOR
An illustrator living in Te Whanganui a Tara, Ruby makes art that shines a little light on everyday moments we share with ourselves, each other, and the world around us, often focusing on mental health, love, relationships, and body image. Ruby is best known for her book ‘All this is for you’ and her drawing of two women embracing in a hug with the words ‘this is your home and you should have been safe here’ which was shared widely online following the 2019 Christchurch terror attacks.
“In my view, kindness is a pure power to be wielded generously. It can also be a quiet strength.”
To Luca, nurturing relationships with those who inspire you to be softer and kinder in the face of adversity makes them exceptional individuals to treasure. ‘Friendship’ represents that bond of a healing and affectionate nature.
LUCIDLUCA | ARTIST
LucidLuca is a Tongan queer artist & illustrator proudly residing in Tāmaki Makaurau. Born in Lautoka, Fiji, and raised in Tonga before moving to Aotearoa. Luca's art is a love letter to the strong, resilient women of Moana Oceania who have raised him, inspired and shaped his life.
“The foundation of kindness to me is how one person shows manaaki (support, care for, respect) to another person, when one wraps their korowai of love, kindness and protection around another, it is the greatest gift".
Back by popular demand, Kiri Nathan’s design embodies the spirit of kindness. After selling out in 2022, we’re honoured to bring Kiri’s tee back for another year.
KIRI NATHAN | DESIGNER
Kiri Nathan (Ngāpuhi, Ngāti Hine, Ngāti Maru, Ngāti Hauā) is one of Aotearoa’s leading fashion designers, weaving together te ao Māori and contemporary designs into her eponymous label that champions indigenous fashion. Co-founder of the self-named fashion brand KIRI NATHAN, and founder of Kahui Collective, Kiri embodies identity and inclusivity.
Inspired by Aotearoa New Zealand and Te Ao Māori, the company is built on tradition, culture, unique designs, integrity, and a clear company vision. Kiri has received multiple awards for excellence and was awarded a New Zealand Order of Merit for services to Māori and the fashion Industry in the 2020 Queen's Birthday honours and was a finalist for New Zealander of the Year 2024.
