The PJ Project has one simple aim, to help keep kids warm in winter!
Over 156,600 kids are living in poverty in New Zealand. This means 1 in 8 children go without the basics, including food, shelter and warmth with officials warning this number will only climb.

Being cold can have a detrimental effect on health, school attendance and overall wellbeing, so The PJ Project is one way we can collectively make a difference for kids in need.

Every year between May and July, our community works together to provide children with warm, winter pyjamas.

In 2024 we delivered 25,257 pairs of PJs, thanks to our community of kindness. This year, we have some exciting new ways to help keep kids warm in winter, so register below to join The PJ Project!
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2024 Impact ->Register for 2025 ->

how you can get involved

DONATE

During the PJ Project, donate $10 and we'll turn it into a pair of brand new, warm, winter pyjamas and deliver them on your behalf.

Donate $50 and we'll deliver PJs, a blanket and hot water bottle too.

Donate ->Why it matters ->

DROP off


We're excited to partner with The Warehouse Group again in 2025 to deliver even more warmth to Kiwi kids across the country.
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Sign up to our newsletter to be the first to know when donation bins open in early May, 2025 and keep Friday 27th June free for an extra special day to help keep kids in need warm in winter! 

Sign up ->

COLLECT

Every year, our community comes together to collect PJs at workplaces, schools, ECE centres and clubs. In 2024, over 10,416 pairs were donated from 219 generous organisations and 85 The Warehouse stores! 

Collections for 2025 open on 1 May and you can collect PJs anytime between 1st May and 31st July. Register now and use the toolkit to grab everything you need to get started! 

Please note, the register button isn't to recieve PJs. If you'd like your organisation to be on the waitlist, please email pjproject@kindness.org.nz

Register ->Download the Toolkit ->

"Nana has care of her grandchildren and was blown away by the fact the pjs were brand new, how soft they were and how excited her mokopuna were to receive them. She shared with me that they rushed to get into the shower so that they could put their new pjs on. They were also able to sleep in their own beds rather than bed share because they were warm enough with the extra layer the pjs provided. Your generosity is having an immediate impact on our whānau".

Social Worker, Pillars

"They are going to tamariki who are currently living in emergency accommodation in dreary motels; two brothers who recently lost all their belongings in a familial theft; children who have disabilities; tamariki who have never owned new clothes plus many more who are living in absolute poverty where their caregiver has to juggle their paltry benefit day-to-day".

Birth Right, Wellington
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